Educated Expertise & Real-World Experience

Helping business leaders, entrepreneurs and executive teams develop tools, practices and skills to maximize performance.

With decades of experience in Silicon Valley and around the world, Upstart Logic has guided business leaders through the most challenging circumstances. 

Our experience has taught us that a deep and accurate diagnosis leads easily to the proper actions. We help companies align and energize working relationships, overcome conflict, and create an environment for maximum success. We do this by successfully developing the company’s most valuable resource—people. 

  • Executive Coaching and Development
  • Leadership Development
  • Cultural Alignment and Change
  • Change Strategy
  • Critical Thinking, Dialogue and Communication
  • Advising for Start-ups

Black Lives Matter

Upstart Logic stands in solidarity with the worldwide movement to end police brutality, economic injustice, and other forms of racism that have persisted for too long.  We are committed to anti-racism at home, in our communities, and in our work.

“Peter’s insights into organizational dynamics and his ability to engage a broad cross-section of the leadership team enabled us to make an important pivot as an organization.”

Michael Tweed-Kent, Sr. Vice President, Strategy & Business Development, General Dynamics

“In my forty-year career in the computer industry both as founder and CEO, Peter Finkelstein is one of the very best in working out the difficult issues of personal and organizational development.”

– Bill Coleman, Serial Entrepreneur, BEA Systems Founder, and former Veritas CEO

Selected Clients

Florence Nightingale Foundation logo
Abbott logo
Lilly logo
Actelion Logo
Celgene logo
General Dynamics Logo

Upstart Logic, Inc.
247 Felton Drive, Menlo Park, CA 94025
650.400.8108  •  peter@upstartlogic.com